We worked with world famous apparel brand Undefeated on a capsule collection timed for the launch of Gears of War 4 and the brand’s ten year anniversary.
We had the privilege with this collection to work with designer and Undefeated collaborator Rob Abeyta. His visual sophistication allowed us to push the Gears brand in new ways, using the slogan B-R-U-T-A-L across many of the pieces. Gears had never been that direct before, even in mainstream apparel. And throughout the collection Undefeated’s Five Strike logo appeared together with the Crimson Omen. The impact was striking and we’re honored for the brands to come together in this way.
The Undefeated x Gears of War collection was available exclusively from the Undefeated location in Los Angeles, California. In addition to a limited run of merchandise, the store featured an opportunity to get hands-on with Gears of War 4 before its worldwide release.