Trolli has embraced gaming as a great way to connect to their fans and create new consumers. Alongside their bigger promotions featuring Xbox products, we helped them team up with a trio of games.
They celebrated the launch of 2022’s Game of the Year, Elden Ring, with a fun sugary treat, Sweet Peachie Elden Rings. Each limited edition, specially-marked bag of Trolli, featuring a Tarnished Elden Ring character stabbing into a positively surprised peach ring, held a collection of tasty Sweet Peachie gummy candies. The collab was unveiled on Twitter to an uproarious fan response across social media. Bags of the candy were sent to key influencers who continued to spread awareness and engagement of both brands.
For the launch of Diablo IV Trolli invited fans to fight the darkness through the consumption of limited edition Sour Bursting Dungeon Crawlers. Featuring the visage of Lilith, Diablo IV’s main villain, the Trolli candies were delivered to influencers and showcased across the full spectrum of social media.
Last, Trolli doesn’t think it’s a good idea to explore the Origin System on an empty stomach, so they partnered with Digital Extremes to create the Sour Bursting Vome & Fass Crawlers. Packages of the candy, created for the 10th Anniversary of Warframe, were given out at the game’s annual convention, TennoCon. Fans who couldn’t attend could also enter to win online.
