TACO BELL // XBOX SERIES X

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It’s that time again! For the fourth year in a row Xbox and Taco Bell teamed up to offer fans a spectacular giveaway. This year was extra special as Xbox and Taco Bell gave fans in the United States the exclusive opportunity to win the fastest, most powerful and compatible console ever – the Xbox Series X – before it launched on November 10.

Beginning September 24 fans who purchased any medium or large drink via the Taco Bell app or in-person received a code on the cup for a chance to win a new Xbox Series X bundle. Consumers could play up to three times per day – and did we mention there was a winner every 15 minutes throughout the promotion?

Another facet of the partnership saw players receive a free taco and gain even earlier access to win an Xbox Series X bundle when they signed up for Taco Bell’s all-new rewards program. All consumers needed to do was download the Taco Bell app and join the Taco Bell Rewards Beta program by September 13. Those that opted-in to receive emails were able to register and gain exclusive access to be included in daily drawings from September 15 to September 21.

The Xbox Series X bundle contained an Xbox Series X console, a new Xbox Wireless Controller, and a six-month membership to Xbox Game Pass Ultimate. Xbox Game Pass Ultimate includes all the benefits of Xbox Live Gold and access to over 100 high-quality games on console and PC. Play new Xbox Game Studios titles such as Halo Infinite (coming 2021) the same day they release and enjoy exclusive member discounts and free Perks. Additionally, starting September 15, Ultimate members in 22 markets across North America, Europe, and South Korea were able to play more than 100 games from the cloud on their Android phones and tablets.

Xbox and Taco Bell partnered in 2001 to launch the original Xbox, so it was only fitting that the two reunited to bring fans the brand-new Xbox Series X almost two decades later.

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