Rockstar Energy and Xbox collaborated to provide players some of their favorite beverages, powering casual co-op missions and endless late-night campaigns alike. They teamed-up to reward their fans with the chance to unlock in-game content and limited-edition prizes. During October – December 2023, players could purchase specially marked Rockstar Energy products to receive codes offering new subscribers a free 1-month subscription to Xbox Game Pass Ultimate and giving all players points toward gaming rewards.
The Rockstar Energy cans featured art from Starfield, the year’s biggest sci-fi gaming release. Each can contained a code that, when registered and entered at DoritosDewRockstar.com , unlocked access to exclusive downloadable content (DLC), contest entries, and more. With their first code entry, new subscribers received a free month of Xbox Game Pass Ultimate, with instant access to hundreds of high-quality games including Starfield. Additional purchases and codes will enabled players to earn more points to spend on the online rewards marketplace. Points could be redeemed at any time for exclusive in-game content such as the Forza Motorsport “Magma Racing Suit”, Sea of Thieves “Chipped Tankard”, and more.
Rockstar Energy hosted weekly sweepstakes, which fans could enter with rewards points. These giveaways included custom game-themed e-bikes from SUPER73, PC gaming rigs, and bundles of Xbox consoles and accessories. Rockstar Energy code entries also automatically put players in contention for the ultimate grand prize, a decked-out Starfield-inspired 2023 Corvette Stingray. Rockstar Energy kicked things off with a Starfield-themed event featuring a live performance by The Kid LAROI from the NRG Castle in Los Angeles and was streamed on Twitch.
To earn rewards faster, entrants could multiply points by combining codes from multiple brands. Entering two codes from two different brands (such as one from a Doritos item and one from Rockstar Energy) resulted in two times the standard number of points. For maximum rewards, submiting three codes from all three brands tripled the bonus points received.
