Halo Infinite was the biggest game of 2021 and Rockstar Energy helped celebrate its launch with some goodies for its fans. Xbox and Rockstar Energy Drink unveiled five exclusive collector’s edition cans featuring original Master Chief designs brought to life by five unique artists. The cans featured fan-favorite Rockstar Energy Drink flavors: Original, Sugar Free, Fruit Punch, Silver Ice, and, for a limited time in the U.S., Blackberry Goji. Artists included Oliver Barrett, Matt Taylor, Dan Mumford, Yuko Shimizu, and Hydro74.
On October 1st, and through the lead up to Halo Infinite’s launch on December 8, each of these limited-edition artist-series cans offered fans in the United States and Canada a chance to unlock exclusive in-game content and win daily prizes, ranging from copies of Halo Infinite to an Xbox Series X bundle. In the U.S. there was also a very special Master Chief-inspired Grand Prize, which was awarded once the sweepstakes concluded at the end of December.
Halo Infinite multiplayer fans scored with digital codes located under the tab of every Halo Infinite can. Consumers unlocked Challenge Swaps and double XP bonuses that leveled up Spartans’ gameplay at launch. Fans also unlocked a custom in-game emblem inspired by a Banished version of a fan-favorite power weapon, as well as the exclusive “Nocturne Star” collection of vehicle and weapon coatings for the Warthog vehicle, Razorback vehicle, and the MA40 weapon. These coatings were created in partnership with Xbox and Rockstar Energy and are infused with hints of gold and black camouflage.
With each purchase fans earned entries for the opportunity to snag copies of Halo Infinite and an Xbox Series X prize bundle. The prize bundle featured an Xbox Series X console, digital copy of Halo Infinite, a Razer Raptor 27” monitor, and Razer Kaira Pro Halo Infinite headset. In the U.S. Xbox and Rockstar Energy also offered one lucky winner the chance to take home the ultimate Grand Prize: a bespoke Jeep Gladiator created by Rockstar Energy and Halo Infinite. Inspired by the power of Master Chief, the custom vehicle featured a Master Chief-colored protective coating, massive 43” extreme traction tires, stylized body armor, performance upgrades, and a pro-level suspension ready for any level of terrain, from rock crawling to cruising the pavement.
