If you had asked Xbox fans in 2020 which upcoming games they were most excited about there’s a good chance that CD Projekt Red’s sci-fi RPG Cyberpunk 2077 would be at the top of their list. While gamers waited until November 19 to take to the streets of the dystopian Night City, thanks to Rockstar Energy they could begin to immerse themselves immediately into the world of Cyberpunk 2077. During the Holiday 2020 season, CD Projekt Red and Rockstar Energy partnered to offer fans exclusive opportunities to collect special edition cans, unlock digital rewards, and score Cyberpunk 2077 limited edition prizes that featured a grand prize custom muscle car inspired by the in-game Quadra Type-66.
This North American program featured four unique collectible cans, plus the limited-edition Samurai Cola in the U.S. and featured bottles in Mexico. Every Cyberpunk 2077 Rockstar Energy Drink included codes under the tabs allowing users to bank $1 Xbox gift cards with every can, unlock the exclusive digital comic series “Where’s Johnny?”, and earn entries for the chance to win prizes every day. Consumers could visit the official program site at 2077.Rockstarenergy.com to sign-up and bank can codes even before specially marked cans were in market. “Early Access” at 7-Eleven locations let gamers unlock the exclusive three-part Cyberpunk 2077 digital comic series with purchase of any Rockstar Energy product using the 7-Eleven Rewards app.
Every Rockstar Energy can code earned buyers an entry for a chance to win 15 prizes every day, including SteelSeries Johnny Silverhand Edition Arctis 1 wireless headsets, custom edition Samurai hoodies, and exclusive hats. Every can code also earned an entry for a chance to win the custom one-and-only Rockstar Energy x Cyberpunk 2077 muscle car. Built by the legendary Rockstar Performance Garage in Los Angeles, this one-of-a-kind muscle machine is always ready to rip the pavement in Night City.