Pure Kick and Xbox introduced Forza Fuel Energy, a limited-edition drink mix created for the 20th Anniversary of Forza Motorsport. To celebrate this major milestone in gaming, Pure Kick created Forza-branded packaging that unlocked one month of Xbox Game Pass Ultimate and anchored a summer slate of activations with Family Dollar and IGN Live.
The anniversary lineup featured four Pure Kick drink mix flavors: the new Forza Fuel Energy, Blood Orange Energy, Arctic Wave Hydration, and Sonic Limeade Hydration, a collaboration with the iconic Sonic Drive-In restaurant.
Pure Kick appeared at IGN Live in Los Angeles to offer samples of their refreshing flavors and hosted Forza Fuel Kit unboxings across TikTok, Instagram, and YouTube. Additionally, consumers who purchased Family Dollar’s exclusive Arctic Wave Hydration could enter a sweepstakes for a chance to win Forza Motorsport Premium Edition game codes to download the full version of the game.
