Lovesac has entered the video market with several partnerships aligned with some of the biggest brands in gaming.
Lovesac teamed up with Xbox to bring customers the ultimate gaming setup. The partnership brought an exclusive Xbox-branded SuperSac retail bundle to consumers, helping gamers level up their at-home setup. The Lovesac Xbox bundle included a limited edition SuperSac Cover, SuperSac Insert, Xbox Series S Console, and three months of Xbox Game Pass Ultimate, offering endless hours of gaming and a lifetime of cloud-like comfort.
Lovesac partnered with Los Angeles-based streetwear brand Anti Social Social Club to bring an exclusive holiday collaboration to U.S. consumers. The Lovesac x Anti Social Social Club bundle featured a custom hoodie, t-shirt, a matching Lovesac Sac Cover, and Sac Insert for those looking to upgrade their style both on the street and at home. The limited edition Lovesac Sac Cover featured an exclusive bright pink camouflage print designed by the streetwear brand. The bundle included a matching hoodie and t-shirt, built to stand out or blend in.
Lovesac then partnered with Magic: The Gathering to create a 30th anniversary celebration Sac. The Sac featured fabric depicting iconic Magic: The Gathering cards from over the years, including Birds of Paradise, Ponder, Lightning Helix, Siege Rhino, Birthing Pod, Bloodbraid Elf, and more. The Sacs were available for purchase online for a limited time.
As part of the TennoCon 2023 fan celebration, Lovesac collaborated with Digital Extremes to have Warframe themed Sacs available for peak relaxation at the event. Once the conference ended, partners gave away some of the Warframe themed Sacs in an online sweepstakes.
Lovesac and Blizzard teamed-up to bring a taste of hell to BlizzCon 2023. At the conference fans found Diablo IV Sacs ready to be used, giving fans a break from their long days of adventuring.
Lovesac’s partnership with Xbox has continued at the Halo Championship Series World Championships and a collaboration featuring Starfield-themed Sacs for the launch of Bethesda’s sci-fi blockbuster.
