This past spring FaZe Clan revealed a groundbreaking collaboration with Microsoft Xbox. The collaboration was especially nostalgic and meaningful for the original members of FaZe Clan who met back in 2010 while playing on Xbox Live. The Xbox 360, Xbox Live, and FaZe Clan’s growing presence in the gaming community helped shape gaming culture into what it is today, a form of social currency that has become paramount in the midst of a global pandemic.
The apparel collection dropped on the organization’s 11-year anniversary, May 30th, aka “FaZe Day.” FaZe Banks, Apex, Temperrr, Rain, Adapt, Blaze, and Teeqo filmed an incredibly intimate, heartfelt, and, of course, hilarious roundtable discussion to recount their memories growing up on Xbox together, how they met and how far they’ve come since then. The special content piece in support of the collaboration is on FaZe Clan’s YouTube channel. Also created was a 3D animated content piece featuring a digital rendering of FaZe Clan’s first New York house and paying tribute to the role Xbox 360 had in the organization’s formative years.
This collaboration marked the first time FaZe Clan has partnered with Xbox and celebrates the impact Xbox 360 and Xbox Live has had not only on FaZe Clan, but the gaming community as a whole. Each design was inspired by real experiences from FaZe Clan’s humble beginnings and pays homage to how far FaZe has come: starting as kids playing on Xbox Live and now a global organization.
The apparel collection went up for sale on FaZe Clan’s website and quickly sold out.
