Xbox teamed up with Mountain Dew, Doritos, and Rockstar Energy to give fans access to more than 100 top games through Game Pass Ultimate and a chance to score in-game content, games, custom merch, and Xbox hardware including the new Xbox Series X – 1TB Digital Edition in Robot White.
Gamers in the United States could purchase specially marked Mountain Dew, Rockstar Energy, and Doritos products and submit on-pack codes at DoritosDewRockstar.com for points. Those points could be accumulated with multiple purchases and redeemed for epic gaming rewards, such as Xbox hardware, game codes from Xbox titles including upcoming title Avowed, exclusive Xbox + Mountain Dew gear, and a lot more.
To commemorate the joining of these brand forces, Mountain Dew is bringing back Mountain Dew Game Fuel in two flavors – Citrus Cherry and new Citrus Blackberry – perfect for every gaming session. These limited-time flavors hit shelves nationwide at the start of the program. In celebration of the World of Warcraft 20th Anniversary, Mtn Dew Game Fuel Citrus Cherry bottles and cans featured iconic Orc Shaman Thrall. Celebrating the release of World of Warcraft: The War Within, Mountain Dew Game Fuel Citrus Blackberry bottles and cans featured Xal’atath the Harbinger.
