The Cheez-It PUBG: Battlegrounds Bodega was one of the standout attractions at PAX West 2023, held from September 1st – 4th in Seattle, Washington. The booth aimed to merge the world of gaming with snacking culture in a unique and engaging way. Inspired by a classic urban bodegas, the booth was adorned with vibrant displays of Cheez-It snacks, creating a visually appealing and nostalgic environment. The setup included:
- A comfortable lounge area where attendees could relax and recharge their devices.
- Four arcade-style gaming kiosks that allowed visitors to play PUBG: Battlegrounds in an immersive arcade setting.
- A selfie station with thematic backdrops, designed to encourage social sharing and create memorable moments for attendees.
The bodega experience was designed to be both fun and functional, with the gaming kiosks offering a preview of new content and the lounging areas providing a respite from the bustling convention floor. It also featured giveaways and exclusive merchandise, drawing large crowds and generating buzz across social media. The Cheez-It PUBG: Battlegrounds Bodega was a big hit at PAX West, making it a memorable highlight for show attendees.
