We were happy to be a part of Billionaire Boys Club’s collaboration with Call of Duty League, debuting a limited-edition capsule collection inspired by the hard-hitting esports league and the world of Call of Duty. Billionaire Boys Club blended their forward-thinking design aesthetic with Call of Duty League’s technology driven glitch patterns to create a futuristic, military inspired streetwear collection. Featuring a signature camouflage pattern comprised of elements from Call of Duty League, the collection consists of custom cut and sew items and everyday wear that can easily be worn in the gaming chair and outdoors.
“Working with the Call of Duty League team has been an exciting first foray into the gaming world”, says Greg Locsin, Senior Creative Manager at Billionaire Boys Club. “The BBC mindset is that of the innovator — always looking to disrupt and progress,” he continued. “The Call of Duty League has proven to be a leader in the e-sports space, providing gamers the opportunity to take their skills and passions to new heights”.
“As we head into the Call of Duty League’s inaugural season Championship Weekend, we’re thrilled to announce the collaboration with Billionaire Boys Club,” said Johanna Faries, Commissioner of the Call of Duty League. “This collection reflects our continued desire to deliver truly exciting partnerships that connect with broader culture, allowing our fans to proudly show off their passion in style.”
The collaboration was received extremely well and sold out almost immediately. Each brand saw increased crossover engagement and the program helped expand their awareness amongst desired consumer demographics.
