Hollister named Fortnite World Cup Champion Kyle “Bugha” Giersdorf its Chief Gaming Scout, making this the first brand partnership with a professional gamer in this capacity.
To kick off the partnership they launched a co-created, limited-edition hoodie and sweatpant set. Hollister and Bugha specifically crafted the exclusive apparel set for comfort while gaming, including a large zip pocket meant for storing snacks and a roomy hood to easily fit a gaming headset. Fans were able to vote on designs directly through Bugha’s Instagram, allowing them to co-create with one of their favorite gamers. If consumers look closely, they will asee Bugha’s beloved pug, Zoey, featured on the hoodie along with a secret message written in morse code.
Another part of his Chief Gaming Scout role, Bugha also selected up-and-coming streamers for Team Hollister, the brand’s new gamer training program.. The program included a series of livestreamed training sessions, including a charity livestream on Giving Tuesday, a $10,000 sponsorship from Hollister, and monthly mentoring from Bugha to help the trainees on their journey to becoming the next big gaming creator.
