Popular esports organization 100 Thieves elevated their game with Xbox through a Halo Infinite apparel collaboration. The program kicked off when 100 Thieves’ popular CEO Matthew ‘Nadeshot’ Haag teased a the upcoming collaboration on a stream.
100 Thieves was already known for limited merchandise drops, but they went all out with their Halo Infinite mashup. Their talented pool of influencers took part in a photo shoot featuring the Halo series’ iconic Warthog. Soon after shots of the influencers all showed off the gear through their social media channels, creating a high amount of positive sentiment and energy before the drop.
The 100 Thieves apparel collection went live on December 6 with limited availability for each item. Available swag included shorts, hoodies, stickers, a water bottle. and more.
