Doritos are a gamer’s favorite snack, perfect for casual co-op missions and endless late-night campaigns alike. As a part of a larger marekting program with MTN Dew and Rockstar Energy, Doritos and Xbox teamed up to reward their fans with the chance to unlock in-game content and limited-edition prizes.
Eligible products featured Xbox-inspired imagery from iconic titles like Starfield, Forza Motorsport, Sea of Thieves, and others. Each product contained a code that, when registered and entered at DoritosDewRockstar.com , unlocked access to exclusive downloadable content (DLC), contest entries, and more. With their first code entry, new subscribers receive a free month of Xbox Game Pass Ultimate, with instant access to hundreds of high-quality games including Starfield. Additional purchases and codes enabled players to earn more points to spend on the online rewards marketplace. Points could be redeemed at any time for exclusive in-game content such as the Forza Motorsport “Magma Racing Suit”, Sea of Thieves “Chipped Tankard”, and more.
Xbox and Doritos also be hosted weekly sweepstakes in which fans could enter with rewards points. These giveaways included custom game-themed e-bikes from SUPER73, PC gaming rigs, and bundles of Xbox consoles and accessories. To earn rewards faster, entrants coould multiply points by combining codes from multiple brands. Entering two codes from two different brands (such as one from a DORITOS item and one from MTN DEW) resulted in two times the standard number of points. For maximum rewards, fans could submit three codes from all three brands to triple the bonus points received.
