During Holiday 2020 consumers saw something special appear on store shelves. Monster Energy and Halo Infinite partnered to bring a unique experience to cans emblazoned with the Master Chief, delivering exclusive in-game items as well as a unique Snapchat experience. While Halo Infinite had been delayed to 2021, we were excited to bring together both iconic global brands across the US, Canada, Mexico, and Europe to celebrate the launch of the next entry in the veritable Halo series, and even offer a sneak peek at some exclusive new in-game multiplayer items.
The promotion offered Double XP Boosts for use in multiplayer to double the amount of experience points earned during the time the boost is active. That meant if consumers purchased a case of 24 cans of specially marked Monster Energy, consumers received a code that unlocked 24 Double XP Boosts from the receipt. Players could earn up to 60 hours of Double XP Boosts with their Monster Energy purchases. In the U.S., fans who purchased limited-edition Monster Energy Halo Infinitecans at select retail stores nationwide could bank 30-minute Double XP Boosts, enter a sweepstakes to win a variety of prizes, and unlock access to the Halo Infinite world through a Snapchat filter encoded on each can. Each receipt uploaded was also entered to win ultimate grand prizes – ten lucky entrants won a trip of a lifetime for two to experience an out of this world Zero-Gravity Flight Experience in Paris, France with all-inclusive flights and hotel plus $1,000 cash. Two hundred winners also received the brand-new Xbox Series X console that launched November 2020.
As previously mentioned, each specially-marked Monster Energy can featured a Snapcode that lead consumers to a custom Halo alternate reality (AR) experience. Each month of the program brought a new filter. The first AR experience in September let consumers become the Master Chief using the Snapchat selfie lens, plus an additional lens that allowed fans to explore the iconic Warthog vehicle from the Halo series. This filter was available to those who snapped the code on the can and was also available on the Snapchat carousel of filters. Fans who completed all three monthly challenges were rewarded with an exclusive Halo Infinite cosmetic item. The Snapcode isn’t the only way you can unlock these items, however – select U.S. retailers, including Walmart, Meijer, and some grocery stores offered additional opportunities to obtain these exclusive in-game Halo Infinite items.
