Xbox and Kellogg’s partnered together to provide everything needed to stay happy, healthy, and entertained!

Thousands of specially marked Kellogg’s products contained a winning sticker that could be redeemed for a brand new Xbox One S, the ultimate gaming and 4K entertainment console. Xbox One S gives access to all the biggest blockbusters, a growing catalog of fans’ favorite Xbox 360 backward-compatible titles, 4K Blu-Ray movies, and subscription and sports services – all at the touch of a button. Pair that with a healthy start from Kellogg’s and you’re on your way to one great year!

Consumers could also customize their Xbox Avatar with a limited edition digital cosmetic from your favorite Kellogg’s character: hats from Snap, Crackle and Pop, Tony the Tiger’s scarf and a whole host of other unique add-ons.