In the early 1990’s Yuji Naka and Sega created one of the most iconic mascot characters in all of gaming, Sonic the Hedgehog. He has been featured in over one hundred games since his creation. His reach has expanded into cartoons, comics, toys, the largest selling video game movie of all time, and so much more. Jones Soda creates distinctively hip carbonated and non-carbonated drinks. They are always looking for marketing opportunities that let new fans try their fantastic products.
Sega and Jones Soda teamed up at San Diego Comic Con (SDCC) to promote Sonic Mania. Fans who attended Sega’s activations at SDCC had a chance to win limited edition Jones Soda bottles featuring Sonic, Knuckles and Tails. Once the game launched, consumers had the opportunity to win a collector’s edition of Sonic Mania, an Xbox One S, and a year supply of Jones Soda. Fans could enter online during August and September for the chance to win.